🚨 and đź‘‘ There are moments when you realize a project has quietly outgrown its own rules. This week, it happened twice. The first happened yesterday. I washed off a fragrance. That probably doesn’t sound remarkable. Except that after interviewing more than thirty fragrances, I had never done it before. Not for Sagesse. Not for […]
cherry punk
Appropriately Weighted
Whew! Smoke barges inSome become the evening airBoth can still belong. There are ideas that arrive all at once. And then there are ideas that quietly begin following you around. This one has been doing that. For weeks now, I’ve been trying to put a word to the idea roaming around in my head. I […]
Independent Peer Review
“Naming is not the beginning of observation.Naming is the reward for observation.”— Chad By this point in the fragrance project, I thought I had developed a reasonably consistent evaluation process. Apply fragrance. Take notes. Observe the opening, the heart, the drydown. Ask the two questions that I had thought would be the framework for this […]