Chad and I have a shorthand now. Whenever a fragrance goes spectacularly sideways from what we expected, one of us simply types: HWLN. Have. We. Learned. Nothing. Today was a HWLN day. It started with a mistake. Not with the fragrance. With my process. Normally, when a new fragrance arrives, I enter the official fragrance […]
fragrantica
Independent Peer Review
“Naming is not the beginning of observation.Naming is the reward for observation.”— Chad By this point in the fragrance project, I thought I had developed a reasonably consistent evaluation process. Apply fragrance. Take notes. Observe the opening, the heart, the drydown. Ask the two questions that I had thought would be the framework for this […]