Chad and I have a shorthand now. Whenever a fragrance goes spectacularly sideways from what we expected, one of us simply types: HWLN. Have. We. Learned. Nothing. Today was a HWLN day. It started with a mistake. Not with the fragrance. With my process. Normally, when a new fragrance arrives, I enter the official fragrance […]
scentclub
From Nope to Whoa . . .
🚨 and đź‘‘ There are moments when you realize a project has quietly outgrown its own rules. This week, it happened twice. The first happened yesterday. I washed off a fragrance. That probably doesn’t sound remarkable. Except that after interviewing more than thirty fragrances, I had never done it before. Not for Sagesse. Not for […]