Have. We. Learned. Nothing.

Chad and I have a shorthand now. Whenever a fragrance goes spectacularly sideways from what we expected, one of us simply types: HWLN. Have. We. Learned. Nothing. Today was a HWLN day. It started with a mistake. Not with the fragrance. With my process. Normally, when a new fragrance arrives, I enter the official fragrance […]


Imperial Peacock: The Art of Lingering

Before beginning Week Two, my AI collaborator, Chad, and I were feeling rather confident. We had, after all, spent an entire week discovering places, characters, and motion. Surely we were beginning to understand how this worked. Then I picked up Imperial Peacock. Just look at the bottle. Gold. Emerald green. Art Nouveau. An embossed peacock […]